Encouraging shysters to go bust is no way to foster enterprise
It was gonna be great. It was gonna be the best thing ever. A day to remember. A red letter day. Mr Conafray had been looking forward to his birthday present for months. At last he was going to fulfil a lifetime’s dream and get behind the wheel of something really snortingly fast.
Thanks to the generosity of his loving wife and children, he was going to be conveyed to Brands Hatch, attended by every comfort, and installed in a succession of ever more gruntful machines. Jaguars, Astons, AC Cobras, Nobles. Mr Conafray was going to crunch gears, burn rubber and generally kick automotive ass in such a way as to make Jeremy Clarkson look like a 75-year-old nun in a bath chair.
His wife had paid £750 for this Red Letter Days birthday experience, and he had every reason to think it would be worth it. When he looked up the website, he found dreamy pictures of balloon flights and cut-glass whisky decanters by roaring fires in sexy locations. There was scuba diving and bungee jumping and paraplaning and cars, cars, cars.
According to the blurb, Red Letter Days was “driving the experiences market forward, creating innovative and exciting experiences for everyone”.
Well, the guys and gals at Red Letter Days certainly cooked up a once-in-a-lifetime package for Mr Conafray. He had the exciting and innovative experience of being suddenly informed, as the day of his Red Letter experience drew closer, that the company was having difficulty meeting its financial obligations. In fact, they were effectively bust, and the only value he would get from his £750 voucher was to use it to light the fire.
Continue reading Enterprise Act 2002 →